Adding SPF, DKIM and DMARC records to your DNS allows you to brand your emails to your domain. This creates a more professional appearance to your customers, as your emails will appear to be coming directly from your domain, rather than being sent via emailWiz. This may also help to improve your deliverability rates, as recipient mail servers will more easily distinguish between your mail and mail sent by other emailWiz customers.

Normally, your DNS records are setup at your domain registrar, such as GoDaddy or Hostland. It’s also possible that your DNS is controlled by your website hosting account in cPanel or a similar hosting control panel. If you’re not sure where to edit your DNS, you can ask your hosting company or domain registrar, or open a support ticket with emailWiz.


Create the following DNS record:

  • Record Type: TXT
  • Host: @
  • Value: v=spf1 a mx ~all

You should only have one SPF record. If you already have an SPF record, add the following to the existing record:

Some registrars now offer a new type of SPF record, in which the record type is SPF, not TXT. This is ridiculously confusing, but when you’re creating your SPF record, make sure to create it as a TXT record, NOT as an SPF record. The new SPF record type is non-standard and many mail servers don’t even recognize it.


Create the following DNS record:

  • Record Type: TXT
  • Host: api._domainkey
  • Value:


Create the following DNS record:

  • Record Type: TXT
  • Host: _dmarc
  • Value: v=DMARC1; p=none


The tracking DNS record is for branding your tracking links to your domain.

When you send emails containing links to your website, our system can optionally rewrite those links, so the clicks pass through our system before being redirected to your website. This allows us to keep track of which links your customers are clicking on and provide you with detailed statistics in your reports. It’s also required for our multivariate testing technology to automatically optimize your email campaigns.

Without a tracking DNS record, the links will be rewritten to the domain. While there’s nothing bad about this, it looks more professional to have the links rewritten to your own domain name. You can accomplish this by adding the following DNS record:

  • Record Type: CNAME
  • Host: email
  • Value:

Validate Domain

After you’ve added these DNS records, the next step is to validate your domain. When you validate your domain, our system checks your DNS records and verifies that they’re correct. If so, it configures your account to use the new DNS records.

To run the validation, follow the procedure described in the Domain Validation article.